Ludacris Gives Advice To Up And Coming MC's

"I actualy wrote a song called 'Tell It Like It Is," Luda explained in an interview referring to his 2006 record. "And one of the things that I said was 'The first thing I did was signed myself to myself,' which was Disturbin' Tha Peace Records and I incorporated it at a young age therefore if somebody wanted to sign me, they had to sign my company. I have a very unique deal, I came out with an independent album and I was selling records on my own, which gave me leverage when Def Jam came to me and said 'We wanna sign you to a contract.' So I'm sitting there saying well this is what I'm doing on my own, I'm already making this amount of money. What can you do for me that's going to make me interested in signing to your company, so I definitely encourage everyone to get as much leverage as you can. The only way you can do that is by putting your b*lls on the table. All the way on it. Because man, it's crazy, a lot of people want success and aren't willing to do what it takes to get success or earn success." (FUSE TV)